The Windows Era Is Over

23 Jul

By Salvatore “Sam” Mattera



Microsoft’s (NASDAQ: MSFT) earnings report made it official: the Windows era is over. Microsoft shares fell over 11% on Friday, the biggest decline since the financial crisis.

The company whiffed on earnings, as consumers abandoned Microsoft’s Windows operating system.

Can Microsoft survive in a post-Windows era?

Microsoft admits it: The traditional PC is struggling

Some companies (Coca-ColaGoogle) have blamed the weather for their recent struggles. But not Microsoft. To its credit, the Redmond tech giant was fairly upfront with what’s causing its problems.

On the earnings call, Microsoft admitted that traditional PC form factors, Windows’ home turf,  are in a state of terminal decline. Demand among business users was up only moderately, and by Microsoft’s own estimates, consumer demand declined by over 20%.

That it isn’t to say that Microsoft is ready to abandon Windows — far from it. Management still believes Windows has a future. I disagree.

How Microsoft plans to save Windows

To rejuvenate Windows, Microsoft has undertaken a few initiatives.

For starters, it cut the price of its Surface RT tablet by 30%. There is now a $150 difference between Microsoft’s tablet and Apple’s competing iPad. In theory, that could help to save the Windows RT platform.

For Windows 8, Microsoft has rolled out an update that brings back the start button. It also partnered with its OEMs to reduce the cost of full Windows 8 tablets. Asus, for example, sells a tablet that’s less than $500, but runs full Windows 8.

It isn’t going to work

But, these moves aren’t going to change anything. Microsoft’s mobile strategy has been a complete disaster.

The company had to take a $900 million writedown on its Surface RT tablet. It should’ve never expected to sell many in the first place.

The Windows RT platform suffers from a severe lack of mobile apps. Even Facebook has not bothered to put an official app on the platform, only now preparing to launch one nine months after the platform was rolled out.

At the same time, even $350 is too much for a tablet. Apple’s iPad Mini retails for $330 and sells more than the full-size iPad, while other popular tablets like the Nexus 7 and Kindle Fire HD start at under $300.

Moreover, full Windows 8 on a tablet isn’t necessary for most people. The advantage in having full Windows 8 is that a user can run just about any PC software developed in the last 15 years — but why would they?

Old software has not been optimized for tablet use, and the cheap Windows 8 tablets use weakIntel ATOM processors incapable of replicating the full desktop or laptop experience.

Gartner expects demand for these hybrid tablets (what it calls “ultramobiles”) to increase in the coming years, but believes demand will remain below 100 million units even four years out. That makes sense — having legacy software on a tablet should appeal to a select group of users, but for most, it won’t be worth the trade offs (battery life, raw power, etc).

Google will be the new king of the operating system market

Google (NASDAQ: GOOG) looks set to take the crown from Microsoft as the world’s dominant operating system provider. By giving Android away for free, Google has been able to conqueror the mobile operating system market.

Gartner expects Android to have largely supplanted Windows by 2017. Given the current trends, that prediction looks likely to come true.

In many ways, it’s reminiscent of what Microsoft did to Netscape in the mid 1990s. For a few years, Netscape was the premiere Internet browser. Then, Microsoft introduced Internet Explorer, and Netscape crumbled.

Microsoft displaced Netscape by giving Internet Explorer away for free. Nowadays, it seems insane to pay for a mobile browser — but back then, Netscape cost money. Perhaps, years from now, people will think the same thing about operating systems, wondering how anyone could ever be willing to pay for them.

Can Google benefit from Android’s dominance?

That said, just because Google displaces Microsoft doesn’t mean that it will be as successful. Android benefits the search giant by encouraging people to use the company’s Internet services, but it doesn’t take a direct cut.

Someone who owns an Android, for example, is much more likely to use Google’s search engine, its Gmail, and its social network Google+. But it isn’t a clear financial transaction like Microsoft’s licensing fees.

Moreover, with Android being open source, companies like Baidu and Amazon (NASDAQ:AMZN) have been able to fork it, pulling out Google’s services and inserting their own.

While Android’s dominance should be seen as an opportunity for Google, it should not be viewed as a guaranteed success.

Can Azure and Office 365 save the company?

If Microsoft has any chance of replacing its Windows division, it will come from Azure and Office 365.

Office 365 is Microsoft’s cloud-based Office subscription service. As Microsoft said on its earnings call, it’s now running at a $1.5 billion annual revenue rate. If Microsoft can continue to add Office 365 subscribers, it could be very profitable for the company.

Meanwhile, Azure is Microsoft’s public cloud service — it allows companies to store their cloud software on Microsoft’s servers. Azure has attracted a lot of attention — hedge fund ValueAct put $2 billion into Microsoft on the strength of Azure alone. Microsoft claims that half the Fortune 500 now uses Azure in some capacity, and has recently brought Azure to China.

Azure vs. Amazon Web Services

The problem with Azure as Microsoft’s savior-in-waiting is that, unlike Windows, it has legitimate competitors. For over a decade, Windows controlled the entire PC market, with Mac and Linux accounting for only a small fraction.

Azure has numerous competitors, including Google, but at this point, its biggest threat is Amazon.

Because Amazon doesn’t break the numbers out, it’s difficult to determine just how successful AWS is. But, analysts estimate that AWS could be worth $24 billion as a standalone company right now, and six years out, it could be worth over $100 billion based on its rapid growth.

Gigaom has an in-depth article comparing the two services from a technical standpoint.

I’m not sure which service will win, assuming they can’t grow together. But the key thing for Microsoft investors to realize is that, unlike Windows, which was basically a monopoly business, Azure is in a highly competitive market.

Investing in Microsoft

Microsoft’s recent earnings report confirmed what many observers already knew: the traditional PC (and along with it, the Windows empire) is on its last legs.

Microsoft’s initiatives to save Windows are unlikely to bear fruit. At this point, anyone involved in Microsoft should expect the Windows division — which accounts for about one-fifth of the company’s revenue and one-sixth of its profit — to dwindle away in the coming quarters.

New products, like Azure, may be able to replace Windows. However, that’s far from guaranteed given Azure’s list of competitors, including Amazon Web Services.


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